Practice with a purpose, play with a passion
skills that translate to the next level
Our AAA player development model is focused on long-term growth, not short-term results. Training is age-appropriate and designed to build a strong foundation, ensuring player development is never sacrificed in pursuit of wins at younger ages.
We emphasize core skills—skating, speed and agility, puck control, shooting, and passing—taught through structured systems that progress with each player’s stage of development. This approach prepares athletes to compete at higher levels as they mature.
Creativity and hockey sense are developed through high-tempo drills and small-area games that challenge decision-making and translate directly to game situations. Supported by partnerships with top training organizations, our program provides the resources players need to reach their long-term potential.
Compete. Develop. Shine.
Top flight competition
Our AAA teams compete against top programs across the United States and Canada through thoughtfully built schedules that emphasize development and meaningful exposure. Events and opponents are selected with purpose—not simply for travel—ensuring the right level of competition and strong value for players and families.
Teams regularly face nationally ranked opponents, qualify for New York State championship play, and participate in premier events such as the USHL American Cup and the CCM World Invite in Toronto. This balanced approach supports player growth, competitive readiness, and long-term advancement.
Turning Dreams into Achievements
advancement guidance
We support our players and their families as they navigate the hockey landscape and explore pathways in prep school, junior hockey, and college hockey. Through the collective experience, relationships, and firsthand knowledge of our coaches and organizational leaders, players receive practical guidance rooted in a deep understanding of the process. While this is not a formal advisory program, our staff is committed to sharing insight, perspective, and connections to help families make informed decisions and support each player’s individual goals within the game.
Step Into the Spotlight
EXPOSURE opportunities
We position our AAA players in the right environments to support long-term development and advancement. Each year, players are selected to attend state and national development camps through New York State Amateur Hockey and USA Hockey. These well-respected events provide high-quality instruction and meaningful exposure to junior, college, and professional coaches and scouts, ensuring players are evaluated in settings that matter.
program at a glance
| Roster Size | 10-15 + Goalie | 13-15 + 1 or 2 Goalies | 13-15 + 1 or 2 Goalies | 13-15 + 2 Goalies | 13-16 + 2 Goalies | 14-18 + 2 Goalies | 14-18 + 2 Goalies | 14-18 + 2 Goalies |
| Season Format | Full Season | Full Season | Full Season | Full Season | High School Friendly Soft-Split | High School Friendly Soft-Split | High School Friendly Soft-Split | Split-Season |
| Total Games | 40+ | 50+ | 50+ | 60+ | 50+ | 50+ | 50+ | 50+ |
| Home Games | 15 | 15 | 20 | 20 | 20 | 20 | 20 | 20 |
| Away Games | 15 | 15 | 20 | 20 | 20 | 20 | 20 | 20 |
| Tournaments | 2-3 Tournaments | 3-4 Tournaments | 4-5 Tournaments | 4-6 Tournaments | 4-6 Tournaments | 4-6 Tournaments | 4-6 Tournaments | 2-3 Tournaments |
| League | Lecom Harborcentre Elite Mite League | WNYAHL or Independent | Independent | Independent | Independent | Independent | Independent | Independent |
| Full Ice Practices | TBD | Two / month | Two / month | Two /week | Two /week | Two /week | Two /week | Two /week |
| Shared Ice Practice | Two /week | Two /week | Two /week | Two / month | Two / month | n/a | n/a | n/a |
| Skills Development & Powerskating Sessions | One /week | One /week | One /week | One /week | One /week | One /week | One /week | One /week |
| Goaltender Only Development Sessions | Two /month | Two /month | Two /month | Two /month | Two /month | Two /month | Two /month | Two /month |
| Strength & Conditioning Sessions at Next Level | One /month | One /week | One /week | One /week | One /week | 2 per week | 2 per week | 1 per week |
| August Team Training Camp at Rochester Ice Center | 3-Day Training Camp | 3-Day Training Camp | 4-Day Training Camp | 4-Day Training Camp | 4-Day Training Camp | 4-Day Training Camp | 4-Day Training Camp | 4-Day Training Camp |
| Spring and summer hockey (Upstate Kings) | Yes (Optional) | Yes (Optional) | Yes (Optional) | Yes (Optional) | Yes (Optional) | Yes (Optional) | Yes (Optional) | Yes (Optional) |
the fun never stops
spring & summer programs
We offer spring and summer training for players who enjoy playing year-round. After tryouts in March and April, our Upstate Kings teams compete in top events like the Battle of Buffalo and Chowder Cup. Participation is encouraged but not required, as we understand many players are active in other sports like baseball and lacrosse.
For those seeking additional development, we offer summer training through the Rochester Ice Center Academy and the Total Hockey Training (THT) Summer Development Program. THT is designed for motivated players, featuring high-intensity sessions focused on biomechanically sound skating, shooting, passing, and puck control.
As summer progresses, compete drills and small-area games help players apply their skills in game-like situations. This elite program helps players advance and prepare for the season ahead.


Charley Merkley
Tommy Winn 